FOR IMMEDIATE RELEASE
Company Channels Nikola Tesla in Customer-Driven Audiophile Revolution
LOS ANGELES, California - July 1, 2010 - WyWires, producer of hand-made, high-end audio interfaces, is ending it's beta testing and final design phase and launching the rollout of its 2010 product line.
"We would like to thank our team of design partners - they continue to be instrumental in our ability to create a set of products that are driven by customer need - not by the limitations of current manufacturing practices in the industry," said founder Alex Sventitsky.
The company is first and foremost about achieving a much more realistic and emotionally connected listening experience - very much like the original studio or stage performance.
The product line is a truly revolutionary departure from industry norms - even for cables in stratospheric price ranges. The company produces interconnect, phono and speaker cables. Line level interconnect cables come in two "flavors" - Honey and Hot Sauce. Honey smoothes the rough edges and reduces annoying sibilance; Hot Sauce produces stronger textures and leading edges. All WyWires products provide greater retrieval of musical detail, a heightened sense of realism and eliminate listening fatigue with a natural, organic presentation.
WyWires cables have virtually no shielding, and are made with a proprietary Litz wire formula - not pre-manufactured wire made in China. All components are made in the USA, Canada or the EU - and cable crafting is done locally in Los Angeles. Each cable is tested extensively before it goes out to the customer and no sale is made until a consultation session is completed. The company offers a 60 day satisfaction guarantee.
The development of the flavors, as well as the current refined cable design comes after 8 years of development and from the beta testing process done in the first half of 2010.
"This was an enlightening process for us - we worked closely with a core group of design partners across the country. Each partner had a different set of components, listening profiles, performance criteria and musical preferences. We tested our ability to solve problems for them and in all cases our partners experienced significant improvements over their existing cables. Most of the partners reported improvements more akin to a major component upgrade than a cable swap."
Sventitsky has been developing WyWires for 8 years. The company is a natural progression for Sventitsky, who spent many years in the information technology business. "Enterprise software is a highly technical product, and each customer has a specific set of problems and objectives. I am accustomed to developing solutions for customers to fit their needs, not to force customers into buying a standard set of features - and hoping things will work. I get great satisfaction when I get feedback from customers indicating that our products have transformed their systems, and given them dimensions in sound they did not believe they could achieve with their setup."
WyWires products are available for purchase on a factory direct basis as a Global distributor/dealer network is being built. Please visit
www.wywires.com for more information about the company and its products.
For media inquiries: Nina Sventitsky, Marketing (818) 981 4706, Email: info@wywires.com
