I like the feature and have occasionally heard an improved soundstage on some records.
You have hereby stated the purpose. Some folks, some recordings, some systems, allow music to sound better in a "reversed" polarity. There is massive discussion and debate on this subject, including die-hard believers and nay-sayers. Regardless of one's position, the inclusion of a (well-executed) switch allows the listener to see for themselves the impact.
Personally, I feel it is critical to my enjoyment of my tunes, and almost always I find a reproducible "correct" position for a given album (or sometimes a specific track). You have declared yourself as someone who can hear the difference, at least in some tracks. A bit more testing and listening may allow you to hear the "better" polarity more consistently. Or not.
Certainly don't want to re-start a debate here, only to respond the question. A quick search on any audio forum regarding "Absolute Polarity" will introduce you to the concept, phenomenon, and certainly the often contentious tone of the debate.