I received an e-mail today from Pono music with following text:
BREAKING NEWS: THE PONOPROMISE FREE UPGRADES!
Because we love and appreciate our Pono community of music lovers so much, all music purchased at ponomusic.com will now be upgraded for FREE when a label offers a higher resolution upgrade of the same recording.
THAT IS THE PONOPROMISE.
People have had to deal with changing and eroding quality formats over the years, starting with vinyl, then eight tracks, cassettes, CDs MP3s and now streaming services. Music lovers have been forced to buy or "rent" their music over and over and over again. We here at Pono, think that sucks.... But with Pono, those days are over.
Now, when you buy your favorite music at ponomusic.com, the PonoPromise means you will never have to purchase it again, ever! If and when a higher resolution album you have already purchased becomes available, it is yours FREE!!!
Most music available today is CD format ( 44.1/16 ). Record companies are sometimes capable of providing the same music at higher resolutions, making it sound superior to CD quality.
Pono, with your help, is encouraging artists and record companies to upgrade their music to the higher resolutions which the PonoPlayer can play, so that you can hear and feel all of the soul of the music, just as the artist created it.