For some reason, I keep thinking to myself: "Bose 901".
I don't because they have little in common besides both having multiple drivers.
Bose 901s had relatively low-quality full-range drivers augmented by a noisy analog equalizer and were only 11% direct radiating and 89% rear reflecting.
These are multi-way speakers with very high-quality woofers, midranges and tweeters from the ScanSpeak Discovery, Revelator and Illuminator lines and are actively driven with 18 amplifier channels (each!).
However, I just don't see how these change too much except maybe for the top 1% income bracket at $80K/pair. Maybe there will be some affordable trickle-down smaller models. Also, you might actually have to BE Scandinavian to appreciate their unique über-modern look in your living room!
Steve