My take on this is that I understand all companies, including Bryston are in the business of making money on their products - so adding a profit margin is necessary.
There come a balance point of volume sales with a smaller profit vs. lower sales with a higher profit.
Aiming for the later requires catering to desires of those seeking something exclusive. Though I don't think Bryston is a company which designs / sells products on exclusivity, it comes with the territory as prices get higher and higher.
I totally recognize that there is effort, money and resources as well as recovery of R&D that comes into play here.
I would like to see and would hope that Bryston would come to the party with a net new product - priced agressively rather than competitively. And, priced in a manner that doesn't push for exclusivity.
To name another manufacturer - though build is in a foreign country and that needs to be considered in the price as well - Golden Ear has taken an aggressive stance with the pricing of it's product - comparing what you get in that speaker along with the raving reviews - the product could demand a much higher price but that's not what Sandy is after.
In summation, take the cost of the product, factor in recovery of R&D over a reasonable timeframe, and price with a smaller profit margin the first year. Get some sales and demand going and then consider raising the price in the following year.
This speaker is a Bryston product but it's based on Axiom technologies and engineering and manufacturing techniques, as I understand it. So you start with the Axiom M80 v3 (a very aggressively priced product) $1500, add an additional driver, some improvements to the drivers and throw in an active design. Take the $1500 add in $500 for the additional driver, gives you $2000, triple that cost for the active design (excluding amplification) and what do you get - roughly $6000. Pad it with $1000 for R&D and other ancillary costs and you get to $7000.
If $7000 results in a profit - then why not sell it at that price. You would draw new customers to Bryston who will then be interested in buying Bryston amps. For the first year - well you could even run with no-profit and just work off the profits related to additional sales of amplfiers that people will naturally be drawn to as they were used in the development of the speakers.
My take.