Dylan said it best, " the times they are a changing". Demographics aside, the 21st century slaves, the American worker, have plenty on their plate. I know, I have 3 in that high earning years category, they're BUSY ! They want sound where they "work".... the desk ( home or away). They're eyes glaze over seeing tubes, batteries, cords. Those few in " the know" are your strengths, but demographics forward, are fatal to such marketing. Your worst enemy, ironically, DIY ! Hey, I'm a bottom feeder myself !
The future is not dedicated rooms, it's multi-purpose electronics, and all the "docks" between traveling ears. Ultimately it's DSP room re-creation(see UA Studio software), and carbon chip cochlear implants. Dudes, we're in the Time Tunnel !
Anyway, Jason is right, keep it simple. If it's not "cash and carry", it's too big( oops forgot you're in TX). " Audio Jewelry" is "upstream", you need to gear for "mainstream", the profit's all the same. "Units sold" always wins the game, whether that's intellectual property, or mini monitors.
Oh, JP and Throwback, there used to be a saying back in my "Bahstin" schoolin days. Two jokes, someone yelled from the back of the unemployment line..." I went to school for this ?".... Everyone up front turned around and yelled...." Hey buddy, we all went to school" ! Then the best from the early 70s...." What do you call a cab driver in Boston ? Answer.... P h D.